What Is Banner Ads?

what is banner ads

What is banner ads?

what is banner ads

Hi, it’s Anders here… Today, I will talk about what is banner ads and give you 4 amazing tips. I hope you like and share this article with your friends. Enjoy!
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Banner ads are a type of advertising on the internet distributed by an ad server. Banner ads are called image ads too. They are nothing else than image ads that you run into all across the web.

Banners are cost-efficient and a very good idea to show your business brand for lots of people.

What is banner ads?
Banners have been applied, since the beginning of the internet. It was easy to design an attention-grabbing banner ad and receive simple clicks. But the web is way more competitive now. Persons want to interact with banners that do more than simply get their attention.

How do you create a great banner ad?
  • The banner must be related to your website. Tell your clients what you promote particularly in case you want to get clients from your business niche.
  • Be professional. Images can tell a thousand words. Ensure your graphic arts and colors looks good. Keep in mind, you run a business so keep it nice and professional.
Before you begin to design your great banner ad, there are some things you have to think of.

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1. Size
Many websites have their own demands regarding the size for banner ads. These ads are normally only the usual standard sizes that have existed forever. Make sure you know what every site demands.

You can work with a graphics software like Photoshop to get the right ad size. Use two-thirds of your total banner size for your image, and the rest of your very tempting call to action.

2. Create a strong title
Your headline should be an instant attention-grabber. Create a fascinating and brief headline that will reach out to your business niche. Vary the font sizes and colors of your headlines, and do it to an important element of your ad.

3. Using banner ads effectively
Put banner ads on sites that already have much traffic. Also, put these ads on sites that truly turns to your targeted market.

A good thing about working with banners is that you easily can measure the Click-through rate (CTR). It’s usually applied to measure the success of a campaign for advertising online – an ad for a website and the efficiency of email campaigns too.

In case your banner ad has a click-through rate of 5%, out of 100 impressions (times the ad was shown), 5 persons really clicked on your link. The larger percentage you get, the more clicks you receive and the more efficient your banner ad is.

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4. Buy ad space
Now that you’ve designed the ideal ad banner, it’s time to use it and promote your website. You can talk with blog owners to discuss costs and terms, but this process is actually a time-consuming and stressful piece of advertising.

Most blog owners choose to use an ad network that serves them with the delivery of these banners. Find an ad network that you like. AOL Advertising, Bing Ads, BuySellAds, Chitika and Google AdWords are some of the available ad networks.

Talk about ad sizes with every network to detect that your ads are in consent. If not, maybe you would like to modify them, in case you pick a company you like that wants anything different compared to what you already have. To do needed changes before advertising, will make the entire process simpler.

Produce a popular banner ad
Banner ads may be priceworthy and cost-efficient. Though, big advertisers can simply pay $2,000 to $6,000 and above. The cost for these ads is the primary cause why you need to produce a banner ad that will appeal to many people.

The more clicks you receive, the more cash you get. A great banner ad campaign will see your return of investment in a short period of time. Hopefully, you make a strong profit too.

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