How To Landing Pages Learn 11 Key Tips

how to landing pages

How to landing pages learn 11 key tips

how to landing pages

Hi, it’s Anders here… Today, I’ll talk about how to landing pages and give you 11 key tips to create a successful landing page. I hope you like and share it. Enjoy!
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It’ѕ mоѕt important thаt уоu hаvе a gооd рlаn for mаkіng lаndіng раgеѕ. Lаndіng раgеѕ with high соnvеrѕіоn rаtе are vеrу well structured since there аrе lоtѕ of thіngѕ уоu need to thіnk of. Whether you hаvе a landing page tо drіvе organic traffic or a рау реr сlісk landing page, it should іnѕtаntlу gеt thе аttеntіоn оf visitors, create truѕt and ѕесurіtу. Thе fіnаl gоаl is to mаkе thеm fіnіѕh an action lіkе registering for a nеwѕlеttеr оr buying a рrоduсt.

How to landing pages
Landing pages have to be well-designed to smoothly lead your visitors towards the conversion goal. In case you don’t spend the time and effort that building a landing page needs, your landing page construction will become a failure. If you like to make a landing page which increases your Return on Investment (ROI) and maximizes the conversion rate, below you get 11 key tips to use.

1. Build trust and security
Fосuѕ on creating a lаndіng раgе that buіldѕ truѕt. It’s juѕt once users feel соmрlеtеlу safe that thеу want tо enter thеіr personal information or fіnіѕh аn action. In оnlіnе marketing, it’s very соmmоn wіth spam. Thеrеfоrе many реорlе are rаthеr ѕеrіоuѕ about their own security.

To wіn thе trust оf уоur target group, уоu ѕhоuld:
  • Shоw соntасt dеtаіlѕ
  • Dоn’t use unserious ѕаlеѕ tасtісѕ
  • Stау аwау frоm аѕkіng furthеr іnfоrmаtіоn
  • Use уоur company lоgо іf уоu hаvе оnе
  • Mаkе сlеаr thе tеrmѕ уоu hаvе
  • Shоw tеѕtіmоnіаlѕ thаt is rеаl

By mаkіng a landing раgе thаt buіldѕ truѕt, уоu can іnѕtаntlу wіn аn extra benefit оvеr the соmреtіtіоn аnd gеt uѕеrѕ tо take асtіоn оn уоur раgе.

2. Show a clear call to action
Landing pages that convert the maximal number of the visitors have a clear call to action. Tell the users exactly what they get by entering their personal information.

3. Delete the clutter
Let users feel comfortable once they visit your page. Ensure the area nearby the register form doesn’t look cluttered. Optimize the landing page by having some white space to do it more inviting and increase the conversion rate.

4. Add a video
Adding a video on your landing page is a key optimization method as it can instantly enhance the conversion rate. People rather watch a video instead of reading the text on a web page. If it is a product, you have the chance to make a short video and give your visitors a review of the basic features. Anyway, always remember to place a call to action right below the video on your landing page.

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5. Show reviews and testimonials
The consumers have lots of belief in reviews and testimonials. 88% trust them as much as personal advice from friends and family. Add some of your product reviews or testimonials about your company brand on the landing page. In case you can add them in a video with some real people, awesome.

6. Make a professional design
To be able to optimize a landing page for maximal conversion rate, you have to give it a professional look. A weak design is a bad idea if you really want to convert more and more visitors. Make a design that shows your brand’s positioning, get the attention of the users instantly and talk to the target group efficient.

7. Use the least of form fields
If your intention is to make visitors stay on your page, keep the register form as simple as possible. In case you ask for too much information, it’s going to raise warning signals among the users. Make sure to never ask for more information that you really need.

8. Change the button color
The color of the submit button plays an important role to convert a larger number of visitors. According to Kissmetrics, 85% of shoppers have color as a key motive for why they purchase a special product. What color does the button on your landing page have? Try to use various button colors like blue, green, orange and red. If you use an orange button color it can give you high conversions. Test various colors to discover what makes the most impact. Anyway, ensure the button stands out.

9. Don’t use excesses
Never try to use excesses and enlarge the picture beyond the truth. In case you promise your visitors something which you are not able to do, you’ll lose them instantly. Keep in mind that you’re not looking to only get loads of traffic. You’ve designed the landing page to convert a maximal number of visitors.

10. Analyze the competition you have
Is your intention to beat out your competition with the landing page? If so, learn the tactics your competition use. Analyze what your competitors do. After that make a plan for how you can enhance it.

11. How to landing pages continue testing
A/B testing is one of the most vital steps to take for enhancing conversion and improving the ROI. Split-test the various versions of your landing page design to discover what gives the maximal result.

Whether it’s the call to action, the video, headline, color, font style, form fields, or primary message – all these things can be tested to optimize the landing page for maximal conversion.

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